One of the biggest mistakes law firms make when it comes to digital advertising is placing too much emphasis on social media. The truth is that there are many other forms of digital marketing that offer a far higher return on investment.

The problem with social media is that you can’t target people who are in your direct audience. For example, if you’re a personal injury attorney and want more car accident cases, there are no audience or demographic settings on Facebook, Instagram or any other social media platform to target people who were recently in a car accident. The same applies to divorce, criminal law and just about every other legal practice area.

Inbound marketing strategies like Google Ads or search engine optimization, however, allow you to target people in your city who are actively searching for your legal services. Because of this, inbound marketing should be the primary focus of your online advertising campaign.

That being said, one way social media can be effective is as a tool for retargeting.

Retargeting with Social Media

Retargeting involves showing ads for your law firm to people who recently visited your website. For example, if someone in your city visited your website but did not contact your law firm, you can show them retargeting ads over the next week to increase the chances that they will contact you.

At Sutton Digital Marketing, we show retargeting ads on Facebook, Instagram, YouTube, TikTok, Pinterest and Google display campaigns. To learn more about retargeting or other forms of law firm marketing, call us today at 619-689-9936. You can also send us a message by clicking here.

We will continue to update SDM; if you have any questions or suggestions, please contact us!