What Our Clients Say
Katrina S. Brown
Todd A. Kawecki
Ryan Langley
Our PPC Services Include
Google Search Ads
Google Map Ads
Local Services Ads
PPC Remarketing
Facebook Ads
Instagram Ads
PPC Audits
PPC Landing Pages
Mobile Responsible Ads
PPC Conversion Tracking
How We Can Help
Google Ads is one of the most effective paid advertising platforms available for law firms looking to increase visibility, attract targeted traffic, and drive conversions. By leveraging Google’s vast search network, businesses can reach potential customers at the exact moment they are searching for relevant products or services. Here are some of the key benefits of using Google Ads for your business.
One of the primary advantages of Google Ads is its ability to drive immediate traffic to your website. Unlike SEO, which can take time to produce results, Google Ads allows businesses to appear at the top of search results almost instantly. This immediate visibility is especially valuable for businesses looking to increase brand awareness or promote time-sensitive offers.
Google Ads also allows for highly targeted advertising. With options such as location targeting, keyword targeting, and demographic targeting, businesses can ensure their ads are shown to the most relevant audience. This targeted approach maximizes the effectiveness of your advertising budget by ensuring that you’re reaching customers who are already interested in what you have to offer.
Additionally, Google Ads provides measurable results. Through its detailed analytics and reporting features, you can track the performance of your ads, measure ROI, and adjust your strategies accordingly. This data-driven approach allows businesses to optimize their campaigns for better performance and cost efficiency.
Finally, Google Ads offers flexibility in budgeting. With a pay-per-click (PPC) model, businesses only pay when someone clicks on their ad, which ensures that you’re only paying for actual engagement. You can set daily budgets to control your spending, making it an ideal option for law firms of all sizes.
At Sutton Digital Marketing, we create Google Ads campaigns that deliver measurable results and drive growth for businesses. Contact us today to learn how our Google Ads services can help your law firm thrive!
Search our FAQ for answers to anything you might ask.
The recommended ad spend budget for the first month typically ranges from $3,000 to $6,000. While this may seem substantial, in many cases, acquiring just one client can cover that cost. Additionally, when it comes to Google Ads, it’s crucial not to set the budget too low, as this could hinder the effectiveness of the campaign.
Yes, the exact discount will vary based on the circumstances.
Many Google Ads management companies operate on a large scale, which often prevents them from dedicating the time and resources necessary to implement more technical strategies. For instance, they may merge multiple services into a single landing page or fail to track conversions effectively, making it difficult for you to assess your return on investment. Additionally, their landing pages might contain grammatical errors, or they may not adjust your bids frequently enough to optimize your ROI.
Our team prioritizes thoroughness when it comes to creating Google Ads campaigns. We offer competitive pricing and discounted rates during the trial period to demonstrate the effectiveness of our strategies before you increase your ad spend. We do not require long-term contracts, and you can cancel at any time.
We are well-versed in the most effective techniques for designing landing pages that maximize conversion rates—specifically, increasing the percentage of visitors who become clients. Our expert content writers create compelling landing pages, and we provide detailed reporting so you can easily evaluate your ROI from the Google Ads campaign.
We are meticulous about conversion tracking. We utilize both primary and secondary tracking methods, incorporating conversion data from Google Ads as well as additional services like Call Rail and Google Analytics. With our system, tracing a new client back to the Google Ads campaign—and even to the specific ad that generated the conversion—is straightforward. This allows you to assess where your marketing budget is being spent most effectively, ultimately enhancing your ROI.
Find out how we can help you reach your goals.
