Why You Shouldn’t Be Writing Your Own Law Firm Blogs

Gabriel Sutton

If you’ve tried writing your own content in-house, you already know how time-consuming and tedious it can be. And it’s not always obvious which topics will draw in the most high-value leads. In this article, we discuss the benefits of outsourcing your blogging needs to an expert legal content writer.

1. You Don’t Have the Time

If you’re too busy to write meaningful, informative content on a regular basis, it’s unlikely that you’re getting the most value out of your blog. The frequency that you publish content can have an impact on your search ranks. Google knows that regularly updated sites tend to be more comprehensive sources of information, so those sites tend to have an edge over webpages that do not publish fresh content.

2. Your Topics Might Not Be Optimal

The success of your posts depends on more than just your abilities as a writer. It’s possible to produce exceptional content on a topic only to watch it flop. So, what happened? One possibility is that you’ve picked the wrong topic.

If you pick a topic that’s too general—for example, “Steps to Take After a Car Accident”—you’ll be competing with dozens of other websites. This doesn’t necessarily mean you should avoid competitive topics, but it does mean you’re going to need a comprehensive off-page SEO strategy to get those blogs ranking well.

Other factors to consider when choosing topics are:

  • Would this be of interest to someone who is actively searching for an attorney in my practice area?
  • Is this topic too technical for my typical client?
  • Does this seem like a topic that would be shared on social media?

A seasoned legal content writer will know the best topics to use given your target audience.

3. You Might Not Be Structuring Your Articles for Scannability

Scannability allows users to get the gist of a blog quickly. An experienced blogger will know how to use bullet points, subheadings, and paragraph length to make your content easy to digest.

4. You Might Not Be Adhering to the Latest SEO Standards

Even if you find the time to write articles for your blog, you might not be familiar with the latest SEO standards. Keeping up with Google’s ever-changing algorithms is a full-time job that requires constant research, testing, and adaptation. A high-level blog post specialist will know how best to employ the latest strategies to ensure you get the most value out of your content.

Try Our Services Today: Order a Free Trial Blog Post for Your Law Firm

At Sutton Digital Marketing, our content is legally accurate, incorporates the latest SEO standards, and is 100% original. We know how to adhere to lawyer advertising restrictions and avoid misstatements of the law.

Our team will write one free blog post for your law firm so you can see the quality and professionalism we bring to the table. Call 757-777-9084 (USA) or 236-602-0377 (Canada), or message us using our Contact Form to find out more about our SEO and content services.

 

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ABOUT THE AUTHOR
Gabriel Sutton
Gabriel Sutton

Gabriel is the CEO of Sutton Digital Marketing and an Internet marketing specialist with more than 10 years' experience. He is also the founder of SearchCopy, one of the world's top law firm content writing agencies, and PennyGeeks, a lead gen website for car insurance companies.


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