You forked out a small fortune for a professionally designed website, but those shiny buttons aren’t attracting any new clicks. It’s a situation many attorneys may find themselves in when first attempting to expand their online presence; their websites certainly look the part, but under the hood, there are more than a few faulty parts.
The problem: You’ve reserved your slice of Internet real estate, but you haven’t established yourself as a digital landmark for the web’s many search engines. To do so, you’ll need a comprehensive SEO strategy geared toward getting the most out of every landing page, blog, and social media post. Below are a few ways you can boost traffic to your law firm’s site:
1. Start a Blog
The Internet’s “Dear Diary” format has had a serious makeover in recent years. In the past, it may have been an informal space to muse about life’s daily events; now, a blog is one of the most powerful marketing tools at your disposal.
Landing pages can be informative, but they’re a static facet of your site. In comparison, your blog keeps you agile, giving you a space to produce regular content geared to potential clients’ constantly shifting needs. Plus, the more posts you make about your legal niche, the wider the net you will be casting for potential clients. Keep in mind that if your content is sloppy, inaccurate, and unengaging, Google’s algorithm will punish you with a quick shove to the bottom of the results page.
2. Get Social on Social Media
Social media is the biggest content distribution engine in the world. If you’re not active on sites such as Facebook, Twitter, and Instagram, you may be missing out on thousands of potential clicks. Simply sharing your articles on these platforms may be enough to drive users to your site. However, the true power of these accounts comes through interacting with users. Regular engagement—such as answering questions—not only will help you present a relatable version of your law firm, but it also will build a sizable following for your future articles.
3. Choose the Right Keywords
Choosing the right or wrong keyword can mean the difference between going viral or finding yourself in a downward spiral. Simply put, creating blog posts and landing pages should always begin with identifying the best keywords to bring users to your site.
There are several tools you can use to identify the highest-traffic keywords pertaining to your legal niche. One of the most popular is Google Keyword Planner.
Another strategy you may want to consider is targeting long-tail keywords, which are phrases that have less competition but still pertain to your niche. For instance, if “personal injury lawyer Los Angeles” is one of your primary keywords, a long-tail phrase might be “hit and run injury lawyer LA.” You can find these phrases by looking through your “impressions” on Google Analytics.
Speak to an SEO Expert Today
Standing out in the digital space is a tough gig that’ll eat up hours of your day, which is time better spent focusing on your caseload. At Sutton Digital Marketing, our team can handle every element of your law firms’ site, from optimizing your content for search engines to managing your social media accounts.
To find out how we can help improve your law firm search engine optimization, contact us at 619-689-9936 to discuss your needs with a member of our team. You can also send us a message by clicking through to our Contact Page.
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