You’ve spent hours working on your content, perfecting the phrasing, researching information relevant to potential clients, and creating an article you’re sure will attract readers. But after a few weeks it’s clear your article is dead on arrival. You’re not alone; it’s estimated that more than 90% of all content online never receives any traffic from Google. So, what gives? The bottom line: Great writing alone doesn’t translate into a successful blog. You need to employ tried-and-tested strategies to ensure your content brings in clients. Let’s look at a few ways you can bring readers to your blog.
Choose Better Topics
A topic is more than just a header; it’s the cornerstone of your blog post. Pick a bad topic and you’ve sunk your chances of success before you’ve even typed a single word.
For instance, if you choose to utilize a hotly contested topic, you’ll struggle to get noticed among the myriad of other law firms who have already trampled through this territory. Or, if you pick a topic that does not address the reader’s wants and needs, you’ll miss the mark and those potential clients won’t click through to your site.
Choosing the right topic is a developed skill that requires an in-depth understanding of current SEO strategies and research on your target audience. A talented law firm blog writer can even stake out high-traffic keywords and perform off-page SEO to help your blogs gain even more traction.
Share on Social Media
Social media is more than just a platform to share holiday snaps, recipes, and cat pictures. Used effectively, sites such as Facebook and Twitter can boost your online presence and help you get your content out to as many readers as possible.
Unfortunately, as an attorney, you don’t have the time to sit on social media responding to user queries and sharing your posts. At Sutton Digital Marketing, we can take care of all your social media activity, from marketing your law firm and promoting your content to investing in targeted online ads to improve your visibility.
Optimize for Search Engines
In a perfect world, you could pick a good topic, write great content, and watch your post climb the search engine results. But without proper optimization, even the steps listed above won’t help you gain ground online. Optimizing your blog posts for search engines is a vital part of any online marketing strategy. A skilled blog writer keeps SEO in mind at all times, ensuring that every element of a post—structure, links, writing style, phrases, etc.—are geared toward improving your SEO. However, the SEO rulebook is constantly being rewritten. Search engines, in a bid to scrub poor content from the frontpage of the search results, are always updating their algorithms. An agile SEO agency has its finger on the pulse, quickly reacting to changes to ensure writers are always employing the latest strategies and best practices.
Boost Your Online Presence with Our Legal Content Writing Services
As a law firm, having an online presence is no longer an optional part of your marketing efforts. With more and more users searching for legal representation online, you need to make sure your site is the first link readers see.
At Sutton Digital Marketing, we specialize in writing 100% original, legally accurate content that is optimized for search engines and structured for scannability. To find out more about our legal content writing services or SEO management services, call us today at 619-689-9936, or shoot us a message via our Contact Page.
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