3 Reasons Attorneys Should Outsource Their Blog Writing

Gabriel Sutton

Many law firm SEO companies do not offer legal content writing services. The reason—writing legally accurate content that is 100% original is incredibly difficult. Most law firm writers simply do not have a thorough understanding of complicated legal topics, and the ones that do often charge hundreds of dollars for a single blog post.

If you’re writing your content in-house, you probably know how tedious and time-consuming it can be to produce exceptional blog posts for attorneys. By outsourcing your content, you will have more time to focus on your law firm and other tasks. Also, the best legal content writers are well-versed in the latest SEO standards for blog post structure.

Read on for a more detailed overview of the benefits of outsourcing your blog writing:

1. It’s One Less Task That’s on Your List

Most attorneys have enough on their plate without having to worry about writing blog posts. If you’re investing thousands of dollars in SEO, it can be pretty stressful when you don’t find the time to produce good content. As you may already know, the quality of your website pages and blogs will have a major impact on your search ranks, and posting content regularly is an integral part of SEO. Outsourcing your content to a law firm blogging service will provide an immediate relief.

2. Blog Writing Specialists Know the Latest SEO Standards

Even if you have the time to write blogs, you might not be familiar with the latest SEO standards for blog structure. Unfortunately, many SEO specialists do not invest a sufficient amount of time into research and development, and they often employ outdated tactics. For instance, some SEOs still think it helps to write keywords in bold font, and they don’t know the importance of including the blog’s title in the alt text of the image. A talented blog post specialist will know these and other tactics to get the most value out of your content.

3. An Experienced Legal Content Writer Will Know the Best Topics to Use

Almost every law firm website we evaluate has at least a few blog posts with topics that provide no value whatsoever to the target audience. If you’re a family attorney, for example, good topics might include:

  • 5 Factors That Influence Child Custody Orders
  • 5 Mistakes to Avoid During Divorce
  • What Should Be Included in My Prenuptial Agreement?

Weak topics that are unlikely to provide value to your audience include:

  • 5 Things to Consider When Writing Your Wedding Vows
  • 5 Tips for Balancing Work with Family Time
  • Are There Any Tax Benefits to Getting Married?

While those blogs would be helpful to certain readers, they are unlikely to be of interest to people who are actively searching for a family lawyer.

Order a Free Trial Blog Post for Your Law Firm

Our team will write one free blog post for your practice so you can see the quality we bring to the table. Our blogs are legally accurate and 100% original. Call 757-777-9084 (USA) or 236-602-0377 (Canada), or send us a message to find out more.

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Gabriel Sutton
Gabriel Sutton

Gabriel is the CEO of Sutton Digital Marketing and an Internet marketing specialist with more than 10 years' experience. He is also the founder of SearchCopy, a content writing agency, and PennyGeeks, a lead gen website for car insurance companies.