3 Qualities to Look for in a Legal Content Writer
If you’ve ever worked with a law firm SEO agency or a legal
blog writer, there’s a good chance you were disappointed with the quality of
their content. Writing legally accurate, 100% original blogs and landing pages
for attorneys is incredibly challenging. It requires a mastered understanding
of complicated legal topics, flawless grammar, and the ability to explain
complex subject matter so it can be understood by the average person.
Read on to learn a few qualities to consider when hiring a lawyer content writer:
1. An Impressive Portfolio
When you ask to view a writer’s portfolio, you should expect
them to show their best work. That’s why you should be specific; ask to see
content that was written specifically for your practice areas.
Even if you’re impressed with the portfolio, you shouldn’t
make any long-term commitments until a trial blog has been written. Be sure to
ask for a screenshot of the Copyscape results for the trial blog so you know
the writer hasn’t copied large chunks of material from other websites—which not
only is illegal but can also lead to a Google penalty if you publish the
content on your site.
2. Experience Working as an Editor
Without question, editing experience dramatically improves a writer’s skillset. If the person you hire has worked as an editor, this is a sign that they have strong grammar skills and are talented enough to provide feedback to other expert attorney writers.
3. Great References
Ask for references from other law firms that have worked
with the writer in the past. If other attorneys were pleased with their work,
that’s a good sign that the writer is skilled enough to deliver consistently
Order a Free Trial Blog Post from Sutton Digital
We will write one free trial blog post for your law firm so you can test the waters before you hire us. There are no contracts or commitments involved. Call 757-777-9084 (USA) or 236-602-0377 (Canada), or send us a message to get started.