Facing criminal charges is a frightening experience for anyone. With so much on the line, defendants are willing to do almost anything to avoid serving time behind bars. But taking the right actions means making sense of legal proceedings and relevant laws, two challenging tasks that can leave most people feeling confused and helpless.
People facing criminal charges often take to the Internet in search of answers and legal representation. It’s no secret that your ranking on Google for various keywords and blog topics can increase or decrease the likelihood of those users finding your site. The secret to blogging success is to create content that features sought-after information and structuring the blog for SEO.
Your topics are the anchors of your posts, keeping your content moored at busy harbors—and not drifting out to sea! Your topics should cover specific questions and concerns of those facing criminal charges.
Unfortunately, many topics are hotly contested. It’s likely that several law firms have already staked out the more popular search terms pertaining to your legal area. You may be able to outperform them through guest blogging.
2. Lead with a Strong Intro
If the first few lines of your post don’t grab readers’ attention, they will be gone in seconds. The Internet is overflowing with information that has made users picky about which content they will consume. This short attention span leaves little room for dry, boring intros.
Focus on giving your opening salvo the punch it deserves. Keep sentences short and direct; tackle the issue the user is facing; empathize with the reader’s situation; and hint at how your content will help the reader resolve these issues.
3. Implement the Latest SEO Standards
Search engine optimization isn’t just a buzzword. Your ability to appeal to search engine algorithms can mean the difference between languishing at the bottom of the rankings to being the top dog.
Unfortunately, due to the constantly shifting nature of said algorithms, creating content in line with the latest SEO standards is a never-ending cycle of research, adaptation, and implementation. Best practices can include guest blogging, incorporating keywords in the appropriate tags, and publishing internal blogs on your own site regularly.
4. Edit Your Content (And Then Do It Again)
Typos, grammatical errors, and other mistakes are a natural part of the writing process. However, when these gaffs make it from first draft to final upload, you’re only hurting your law firm’s reputation. It should come as no surprise that readers don’t trust content riddled with spelling and grammatical errors. These issues make you seem unprofessional and inarticulate, two qualities nobody wants in their attorney. Once you’ve written your post, leave time for edits to ensure that your content is clean and easy to read.
Order Your Free Trial Blog Post Today
Between your caseload and new consultations, you already have a full plate. Managing a blog is a full-time commitment that’s best left to a dedicated team of SEO and legal content writing experts.
At Sutton Digital Marketing, our writers produce 100% original, legally accurate content geared toward expanding your online presence. To order your free trial blog post or find out more about our SEO management services, reach out to us at 866-375-5143 (USA) or 866-291-5997 (Canada). You can also use our Contact Form to send us a message.
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