Between managing your caseload and consultations with clients, law is a demanding field that leaves you with little time to think about marketing your firm. However, without smart planning, you’ll struggle to bring in new clients as more tech-savvy attorneys monopolize the frontpage of the search engine results.
Maintaining a blog, by generating a consistent stream of high-quality content, can be vital to your visibility online. Let’s discuss four ways the best legal content writing can benefit your law firm:
1. Gives Your Readers a Reason to Return
A static webpage is, well, boring. Once a user has read the content, he or she has little to no reason to return on a regular basis. Not only does this hurt traffic—which can impact your search engine rankings—but it’s also less likely that these users will think to contact you when they next need legal representation.
Maintaining and updating a blog keeps your site fresh. Much like a news website, users have an incentive to click your link to read the new articles. This can stimulate and maintain consistent traffic, driving users to your site and, by extension, exposing these users to your services.
2. More Affordable Than Traditional Advertising
Even when you factor in the added costs of hosting a blog and generating regular content, a blog is often much more affordable than purchasing a local TV advertising slot or putting up a billboard. A blog also enables you—through the use of relevant keywords—to target content at specific users. For example, if you specialize in handling truck accident cases, stories related to this area of the law are more likely to attract users seeking these types of legal services.
3. Grows Your Online Presence
Legal blog content isn’t just confined to your website. These links can (and should) be shared across all your social media accounts to generate more relevant tweets and posts to reach as many people as possible. Ultimately, by feeding your Facebook, Twitter, LinkedIn, or Instagram accounts with a steady stream of engaging content, you can improve your visibility and strengthen your online presence.
4. Helps You Stand Out
It’s no secret that the market is saturated with lawyers advertising their services across all areas of law. It can feel near-impossible to stand out from the crowd and reach potential clients.
However, through blogging, you can showcase your areas of knowledge and introduce users to who you are. This platform gives you full control over the narrative and how you’re represented online. At its best, your blog will act as the perfect icebreaker.
Get a Free Trial Blog Post for Your Law Firm
Google has become one of the most common methods of finding legal representation in almost every practice area. However, just having a website is not enough; being at the top of the search engine results is what really matters. On average, 75% of clicks go to the top three websites.
Consistent, high-quality content is the backbone of a successful SEO strategy, and a blog is one of the best ways to push these articles out to the world. At Sutton Digital Marketing, we will handle all your SEO needs, from backlink profile development to legal website content writing. We specialize in creating legally accurate content for law firms that is informative, engaging, and 100% original.
Call 619-689-9936 to discuss your digital marketing needs with a member of our team, or send us a message using our Contact Form.
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